![]() With Promoted Listings, if a shopper clicks on your ad but doesn’t convert, there’s zero cost to you. This differs from a cost-per-click (CPC) ad type that is common for marketplace advertising. Cost-per-saleĮBay Ads bills Promoted Listings on a cost-per-sale basis. Promoted Listings can be applied to fixed-price listings (not auction listings) in most categories, with the exception of Vehicles, Real Estate, Everything Else, and some Travel categories. To use Promoted Listings you must be an Above Standard or Top Rated eBay seller. You can also choose to participate in external Promoted Listings that appear on other sites. Promoted Listings can appear on desktop and mobile in multiple possible placements including in search results and on listings pages. Promoted Listings gives you that advantage, making it easier for shoppers to find your listings, leading to increased views and sales.Īccording to data from eBay, using Promoted Listings increases views of item pages by up to 36%.Īds are served based on a combination of relevance to a shopper’s search and the ad rate (discussed in the Ad Rate section below) that you’ve selected for your campaign. Read How To Use eBay’s Promoted Listings Advanced Promoted ListingsĪcross marketplaces, the majority of purchases happen from results on page one of search. ![]()
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